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Tack or gybe? Implementing rapid change

Chris Martin 16 Feb 2012
Posted by Chris Martin

The world’s best yachtsmen spend days practising how to change direction quickly and smoothly.  Yacht races, like business competition, are often won or lost by how well the competitors change direction in response to environmental factors, be it the weather, the economy or competitors' moves.  In the current economic climate, when margins and cash flow can be tight, starting a change project can be a risk, but as Darwin is often quoted as saying, “It is not the strongest of the species that survives, nor the most intelligent, but the most responsive to change.”  However, if your organisation feels more like a super-tanker than a racing yacht then it is fair to ask whether the risk, effort or cost of change is really worth it?

The key is to change direction efficiently and get to where you want to be without extra cost or delay, which requires experience and focus on the change and the objective.  Athletes benefit from the experience of their coaches and Chaucer’s clients benefit from the breadth and depth of experience of implementing change that Chaucer can bring to bear in any situation.  That experience can be seen in action by the speed of change that can be delivered when a focussed team and methodology are applied to the challenge.

In this economic climate not changing is as at least, if not more, risky to a business as being bold and seeking to deliver extra value to customers.  The experience that Chaucer can bring to bear on a change project can help you make a strong strategic decision and then drive implementation.  This is because we know, as shown in our Chaucer Way - Change Management, just how challenging it can be to deliver and benefit from a change project.  The issues and complexities are many, but we have a systematic approach that draws on many years of experience in many industries that has delivered value and a clear return on investment for our clients.

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